Kindly Blekko Bestows Search Tools Upon Publishers
ADOTAS – Yes, I’m writing about Blekko again (I hope my coverage doesn’t resemble TechCrunch’s lust for Quora), but the company keeps coming up with cool new stuff. First it was the slash-tag powered, human-curated social search engine; then there was the Spam Clock, which led to the entertaining and pyro-rific Burning Spam celebration; then it launched a mobile app; and finally the company cemented a partnership with programming Q&A resource Stack Overflow. All this has happened in the last six months, by the way.
Now Blekko is setting its sites on publishers with a new toolkit that includes the Live Link Roll, an embeddable site widget that displays who is linking to a pub’s site as they link — and then who’s linking to the linkers. As Blekko explains, links are really the “Internet’s badge of honor,” peer validation similar to my fourth-grade classmates’ cheers when I ate that worm on the playground… Or maybe not.
But wait, there’s more: the Embeddable Search Box allows publishers to create a customized vertical search powered by Blekko — it can be tweaked to only feature content from third-party sites the publisher gives the thumbs up.
Also included is an SEO Toolbar, which allows users to add slashtags from any site as well as mark spam and view SEO data — all in real-time. Finally, Blekko offers a default search page and simple access to RSS feeds.
Oh, did we mention all these tools are free? Apparently if you act now, Blekko will send you a t-shirt. I totally need a “Iron Maiden Tour ’83″ shirt to boost my hipster cred… Oh wait, they’re Blekko shirts. Well, I guess that makes sense.
No, Blekko’s upstart social search engine isn’t really cutting into Google’s mammoth search market share, but it’s highlighting that there are viable alternatives to the Google way, which just isn’t working the same magic anymore. And there’s no better way to win publisher hearts than give them free search tools.
Reader Comments.
Check out Boounce.com if you want to search Blekko with one click from your Google search results. (beta password= more)
Leave a Comment
Article Sponsor
More News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier”
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV
- Two Reports: Photo/Video Is the Fastest-Growing App Category
- Facebook’s IPO: You Knew It Was Coming
- Infographic: The Evolution of Marketing Automation
-
Loading ...
Latest News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
Features
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
- Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
- What Does the Ideal Publisher Look Like? May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- The motivations behind gamification: Tapping into psychology | e6be marketing: [...] (http://www.adotas.com/2012/05/starting-simple-with-gamification/) (http://www.informationweek.com/thebrainyard/news/social_networking_private_platforms/231900162) [...]
- David: Photo sharing and video sharing apps are growing at an exponential pace. This is but
- Afternoon Announcements: Seven Essential Email Marketing Tips, How Engagement Can Measure Customer Sentiment & Lessons in Content Strategy From Children's Books | Duncan/Day Advertising: [...] How Much is a Facebook Follower Worth? [Ragan's] How Engagement Can Measure Sentiment &
- Infographic: The ROI of Tag Management - topspur.info | topspur.info: [...] Adotas Posts Related to Infographic: The ROI of Tag ManagementVelti “State of Mobile Advertising”
