Got Funds? Hubspot, Rovio and MediaMath Score Big
ADOTAS – It seems like this all year venture capital has been steadily injected into the ad tech bloodstream. The latest recipients of investing infusion include HubSpot, Rovio and MediaMath.
Marketing software Hubspot has received $32 million in a Series D round of funding that included participation from some very big names: Sequoia Capital, Google Ventures and Salesforce.com. Existing investors in HubSpot’s one-stop marketing platform included General Catalyst, Matrix Partners and Scale Venture Partners also donated to the cause. The company will actually get $21.5 million from the round, as some of the capital was used to provide liquidity to existing employers.
Rovio, the developer behind gaming sensation Angry Birds, raised $42 million in a Series A round of funding led by Accel Partners (known for it’s investments in Facebook, Groupon and AdMob) and Atomico Ventures (a fund started by Skype cofounder Niklas Zennstrom). The Finnish company boasted no grand plan for the funding (besides “strategic expansion”), but it is introducing Angry Birds to Facebook in May and video game consoles later this year. Currently there are an estimated 40 million active Angry Birds players; Rovio recently teamed up for a marketing campaign with 20th Century Fox for its soon to be released animated film “Rio.”
Finally, DSP MediaMath announced a $14 million Series B round of funding that included participation from QED, European Founders Fund, SJS and Safeguard Scientific. CEO Joe Zawadzki told TechCrunch that the company aims to use the funds for international expansion and acquisitions, like MediaMath’s purchase of dynamic creative specialist Adroit last April. Last August MediaMath scored $12.5 million in debt and venture financing.
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