ADOTAS — It’s been another crazy week in funding here in the digital marketing world: HubSpot, Rovio, MediaMath and Flite (formerly Widgetbox) all took home big wads of investor cash these past few days… However, the week’s not over yet: upstart social targeter RadiumOne just closed a $21 million Series B round of funding led by Crosslink Capital with additional participation from DFJ Espirit and existing investors Adams Street Partners and Trinity Ventures.
RadiumOne, founded by CEO Gurbaksh Chahal of BlueLithium fame, has raised $33.5 million in total. This latest round of financing will go toward international expansion, particularly in Europe and Asia-Pacific. In January, the company opened an office in the United Kingdom headed by new Managing Director of Europe Rupert Staines.
“When we look at potential portfolio companies, we try to identify who has the technology and vision to really disrupt an industry and make a global impact,” said Jim McLean, a partner at Crosslink Capital who has joined RadiumOne’s board. “We have seen it firsthand with companies like Pandora, and we know that RadiumOne will be extending that same disruption into the display advertising ecosystem.”
Most recently, the social targeter introduced a proprietary “like” button for its display ads that allow users to participate in the targeting process by voicing their approval.