Google Tosses Video Onto DoubleClick Exchange

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googletvADOTAS – The consolidation of display and video ad buying continues: In celebration of the third anniversary of the acquisition of DoubleClick, Google announced that in-stream video ads from YouTube would be available on the DoubleClick Ad Exchange.

With the program currently in beta, exchange buyers will able to use real-time bidding technology in buying YouTube impressions. In time, Google will introduce more video formats for YouTube as well as access to Google Display Network partners across the web.

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