Foursquare Hooks Up Merchants With New Platform

Written on
Mar 10, 2011 
Gavin Dunaway  |

foursquare_smallADOTAS — Foursquare was seemingly lying dormant the last few months, making some of us wonder if its magical check-in ride was over. Nope, it was just saving news for the South by Southwest Digital conference, where the location-based mobile social network has shined over the past two years.

In addition to introducing version 3.0 of the iPhone and Android app and 18 new badges specifically for the conference, Foursquare will be launching a rehashed, fully automated merchant platform for businesses both small and large.

Following verification (currently there are 250,000 verified merchants), merchants will be able to instantly create and execute deals across the Foursquare network, including new offerings such as Flash Specials, Friend Specials, Swarm Specials and Newbie Specials. Merchants will be able to run multiple deals at the same time and segment them by store location. Finally, merchants will get added user attention from the new “Specials Nearby” feature of Foursquare 3.0.

While the new version of Foursquare is currently available, the new merchant platform won’t be live until Friday.

Gavin Dunaway is Editor, U.S. at AdMonsters, a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake.

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