First Impressions Most Important for Finance Banners
ADOTAS – I’ve been meaning to write a bit about MediaMind’s study of financial industry display advertising for a few weeks. By studying 28 billion impressions from financial companies, MediaMind discovered that first impressions are everything for financial banners. The company estimates that 68% of financial impressions go to waste from the second impression onward.
Users seem to prefer engaging with ads to rather clicking through — adding rich media/video to the ad resulted in conversion and click-through rates multiplying threefold. In general, though, ads from credit card companies typically receive the highest conversion and click-through rates. Banks are the heaviest spenders in the space, accounting for 53% of ad spend.
Check out some more interesting stats in the infographic below. If you prefer a video experience, click here.
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