Criteo Expands European Reach With Microsoft Deal
ADOTAS – Retargeter Criteo is cutting deals left and right — a few days after announcing it had partnered with ad management software-maker Marin, Criteo has teamed up with Microsoft to inject retargeting into the Microsoft Media Network (MMN), its premium display ad network for Europe.
MMN boasts a reach of 144 million uniques across the entire European continent and has 300 premium partner sites on its roll. Criteo currently has more than 1,000 retailer clients.
“Microsoft Advertising’s combination of scale and quality publisher sites across Europe is an ideal partner for our advertisers, and we are excited to do more together,” said Jonathan Wolf, Criteo’s chief business development officer. “Microsoft has long been an innovator in online advertising, and has been a core partner for Criteo as we have grown over the last few years in Europe.”
While Criteo shifted its headquarters to Palo Alto, CA, last year, the company built its retargeting reputation across Europe first.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
- Big Data’s Killer App: Mobile RTB
- How SMBs Can Keep Up With Mobile Commerce
- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising
- Breaking: VivaKi and Mass Relevance Announce Partnership
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013 ADOTAS — It’s no secret that mobile commerce is on [...] more »
- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’ June 18th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for [...] more »
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013 NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential [...] more »
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
- Adotas Poll: Cookies Dominate on Desktop June 17th 2013 ADOTAS — In last week’s Voter Booth, we asked our [...] more »
Features
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
- Can Programmatic Buying Save Traditional Media? June 14th 2013
-
Loading ...
Reader Favorites
Classifieds
- SEO / SEM Marketing Manager
- Marketing Research Analyst
- Director of Business Valuation - Financial Advisor
- Digital Project Manager
- Director of Business Valuation - Financial Adviso
Recent Comments
- ReputationArmor.net - Online Reputation Management, Mobile Marketing, Domain Registration, Web Hosting, Social Engagement, and SMS Marketing Campaigns that work !!!: [...] Video: Small Business Should Visualize the Use of QR CodesADOTAS, on Mon, 17 Jun
- #Facebook #Hashtags #FTW? – Search Engine Watch | - Suaju Lean Management: [...] (FB) Wants to Wipe Twitter Off the Map…StreetInsider.com (subscription) (blog)ADOTAS -PerformanceIN -Patch.comall 16 news [...]
- #Facebook #Hashtags #FTW? – Search Engine Watch | Social Commerce Tomorrow - Media Marketing: [...] (FB) Wants to Wipe Twitter Off the Map…StreetInsider.com (subscription) (blog)ADOTAS -PerformanceIN -Patch.comall 16 news [...]
- Raj Chauhan: Programmatic is expanding in the online world to guaranteed buys. Adslot is building a
