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Conductor Introduces SEO Cloud With Adobe Integration

Written on
Mar 1, 2011 
Author
Gavin Dunaway  |

searchADOTAS – Look, in the sky — it’s a bird, it’s a plane, it’s an SEO cloud!

Adobe’s SEM solution SearchCenter+ is the first service to integrate Conductor’s SEO Cloud, which allows third-party marketing platforms to interact and exchange data with Searchlight, Conductor’s SEO platform launched last year. SearchCenter+ users will be able to use organic search data — including customer and competitor visibility metrics, search volumes and proprietary SEO health scores from Searchlight — to inform efficient and automated bidding rules.

Searchlight users will be able to import data such as traffic, conversions and revenue, and the SEO platform will connect the information with metrics like search rankings and keyword volume.

“Search marketers can make the best decisions when they’re able to look at paid and natural search together,” said John Mellor, vice president of strategy and business development for Adobe’s Omniture unit. “From increased relevance affecting bid pricing to bidding based on natural search position, paid and organic need to work together.”

In addition, Searchlight is in beta integration with Adobe Genesis, which automates partner integrations with the Adobe Online Marketing Suite, to receive certification as an Adobe Accredited Application Partner.





Gavin Dunaway is Editor, U.S. at AdMonsters, a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake.

Reader Comments.

This is so ironic. This is promoting an SEO company that sells paid links.

Conductor – also known as Link Experts – is the biggest link network and the first targeted by Matt Cutts @ Google for penalties (https://www.google.com/support/forum/p/Webmasters/thread?tid=4d212d4d4f5964a8&hl=en).

Posted by Brian Carter | 1:09 pm on March 3, 2011.

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