ADOTAS – Traffic monitor Click Forensics and ad verifier Adometry are looking to be the talk of the online advertising space with their nontraditional integration — can you believe the acquirer is taking the acquiree’s name? Heavens to Betsy!
Click Forensics has bought Adometry and the conjoined company will go by Adometry. Originally focused on deterring click fraud across channels for search marketers, Click Forensics has been shoving its way into the display space. With the addition of Adometry’s technology, it has updated its cross-channel ad analytics suite for display, enabling all players in the space to manage audience verification, attribution and campaign optimization via a single platf0rm.