ADOTAS – Nobody said this data management business was easy, but Aggregate Knowledge wants to make the transition to an audience-based data management platform as simple as possible for advertisers through its new “First Steps” package.
Because it doesn’t rely on pixels or tags, First Steps allows advertising clients to set up a single dashboard for managing all their campaigns in less than two hours. The AK data management platform hooks into ad servers for impressions, clicks, post-click activities, and post-view activities, while also integrating into most DSPs for views of daily media spend.
In addition, Aggregate’s platform enables insights into campaign pacing, cost and performance, as well as return on ad spend and recommendations broken down daily by placement and creative.
“In simple terms, ‘First Steps’ customers get actionable insights to make media accountable without the need for complex integration,” said Aggregate Chief Strategy Bensoussan. “No pixels. No tagging. No risk.”