Welcome Aboard: PointRoll, Glam Media, Specific Media and More

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bossADOTAS – Robert Gatto has moved up from his position of senior vice president of sales of PointRoll to become the company’s new CEO. Before coming to PointRoll in late 2009, Gatto led sales and client services at ShopLocal.

Vertical ad network Glam Media appointed Navdeep Saini vice president of ad products engineering and Stanley Wong vice president of rich media and targeting. Saini is a former vice president of engineering at Yahoo and DoubleClick, while Wong was employee no. 41 at Yahoo and an ad executive that produced many of the Web’s first marketing and advertising campaigns.

Specific Media has appointed Fabrizio Blanco as chief technology officer and Jason Knapp as executive vice president of product. Blanco previously served as senior vice president of engineering and chief architect at the Fox Audience Network, where Knapp also had the role of vice president of monetization products.

Lisa Kraynak has been named general manager and senior vice president of typeF.com, a new fashion and beauty property brought to you by Demand Media and Tyra Banks. Previously Kraynak was senior vice president of digital media for NBC Universal.

Complex Media Network introduced Luke Blaser and Lara Kelley as account directors in the sales department. Blaser was previously senior director of sales and marketing for USA Today’s BNQT Group, while Kelley was an account executive in the sales department at MTV.com.

Research company TNS has named Cheryl Max the new marketing head for North America. Max was previously director of global Marcom capabilities at IBM.

Deanna Ferrari joins independent agency MARC USA as social business specialist.

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