ADOTAS – Revenue optimizer Rubicon Project has hooked up with advertising systems provider Donovan Data Systems (DDS) so the latter can automate display media buying not handled through real-time bidding.
Publishers using Rubicon’s REVV platform will be able to sell their display wares directly to agencies via DDS’ digital campaign manager iDesk. A chosen group of media agencies and premium publishers will try out the integration of the REVV platform and DDS’ Direct Publisher Gateway (DPG), the first solution to emerge from the recently created DDS Labs, in a pilot program.
“Our partnership with DDS and the integration of DPG with the REVV platform will bring publishers a new source of demand for their inventory, while guarding against sales channel conflict and protecting premium publishing brands,” said Rubicon CEO and founder Frank Addante. “By automating each transaction on both the buy and sell side, we get closer to our goal of shifting balance in the ecosystem more equally between buyers and sellers – ultimately lifting revenue for our customers.”
DDS Digital President J.T. Batson previously was executive vice president revenue and global development for Rubicon before he jumped to DDS last summer.