ADOTAS – Epic Media Group cut into the hard pupal casing and watched in awe as EpicSocial emerged, fully developed with a new brand identity for its social media acquisition, measurement, management and targeting platform. While operating in a limited capacity with only a few clients, the unit grew 513% in the second half of the year and witnessed an 840% increase in action-based transactions.
Mobile barcode specialist ScanBuy has enhanced its “Scan & Send” service through adding support for MMS as well as all major open barcode formats.
NAVTEQ has expanded its location-based mobile ad network LocationPoint by signing Telmap, provider of the Telmap Mobile Location Companion, as a publisher as well as Appello, CoPilot Live, Navigon, NDrive and Poynt. In addition, RIM and Samsung have joined Nokia as NAVTEQ’s mobile partners.
Performance marketer Direct Agents has launched a new website, which includes new sections devoted to case studies and the company’s creative portfolio.
Market researcher GfK has tapped Tobii Technology’s eye-tracking products to perform projection, on-screen and real-world studies in lab and shopping environments in Eastern Europe.