Quick Hits: EpicSocial Emerges From Cocoon
ADOTAS - Epic Media Group cut into the hard pupal casing and watched in awe as EpicSocial emerged, fully developed with a new brand identity for its social media acquisition, measurement, management and targeting platform. While operating in a limited capacity with only a few clients, the unit grew 513% in the second half of the year and witnessed an 840% increase in action-based transactions.
Mobile barcode specialist ScanBuy has enhanced its “Scan & Send” service through adding support for MMS as well as all major open barcode formats.
NAVTEQ has expanded its location-based mobile ad network LocationPoint by signing Telmap, provider of the Telmap Mobile Location Companion, as a publisher as well as Appello, CoPilot Live, Navigon, NDrive and Poynt. In addition, RIM and Samsung have joined Nokia as NAVTEQ’s mobile partners.
Social video firm Jun Group has partnered with Detroit Digital to enable automakers to reach consumers on social networks, mobile devices, P2P and YouTube via social video.
Performance marketer Direct Agents has launched a new website, which includes new sections devoted to case studies and the company’s creative portfolio.
Market researcher GfK has tapped Tobii Technology’s eye-tracking products to perform projection, on-screen and real-world studies in lab and shopping environments in Eastern Europe.
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