OpenX Serves the Big Pubs
ADOTAS – OpenX is looking for some large publishers — the ad-serving tech firm launched its latest enterprise platform aimed at the big guys. The platform is open to all publishers today, but early adopters criss-cross the globe — Groupon in the U.S., Orange-France Telecom Group in Europe and Excite in Japan.
The platform promises real-time optimization across all of publisher ad revenue channels — both direct sales and demand sources such as DSPs are managed at a single location. OpenX CEO Tim Cadogan believes this will enhance both transparency and control for large publishers.
In addition, the new platform includes audience segmentation tools with simple third-party integration so that publisher audience data resides in the ad server. Over at AdExchanger, OpenX CTO John Linden goes into detail about the technology and other features.
Reader Comments.
Good Step by OpenX to come up with a major releases.
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