ADOTAS – OpenX is looking for some large publishers — the ad-serving tech firm launched its latest enterprise platform aimed at the big guys. The platform is open to all publishers today, but early adopters criss-cross the globe — Groupon in the U.S., Orange-France Telecom Group in Europe and Excite in Japan.
The platform promises real-time optimization across all of publisher ad revenue channels — both direct sales and demand sources such as DSPs are managed at a single location. OpenX CEO Tim Cadogan believes this will enhance both transparency and control for large publishers.
In addition, the new platform includes audience segmentation tools with simple third-party integration so that publisher audience data resides in the ad server. Over at AdExchanger, OpenX CTO John Linden goes into detail about the technology and other features.