ADOTAS – Branded video content doubled its engagement levels during the fourth quarter of 2010, according to the latest findings from BrightCove and TubeMogul. Branded content averaged 2:03 minutes watched versus 1:03 minutes the prior quarter.
In particular, brands saw their highest video engagement when referred by Yahoo, although referrals from Facebook and Twitter registered the highest engagement rates across all media categories. Increased engagement rates were noted across all categories.
Broadcasters streamed 1.7 billion minutes, the most of any media category, while content uploaded by newspapers jumped 147% quarter over quarter.