ADOTAS – Revenue optimizer PubMatic is in a promotin’ mood, moving longtime employee Jeanne Houeweling up from vice president of demand partner solutions to chief revenue officer. Also getting a boost was former DoubleClick/Google exec Andrew Rutledge, who ascended to general manager and vice president of publisher relations; previously he served as vice president of publisher sales and head of the New York office.
Tony Nethercutt is joining the crew at mobile network Mojiva as general manager for North America. The 15-year veteran of digital media and mobile sales waspreviously vice president of sales for AdMob, which was acquired by Google.
Gunnar Hansen is bringing his charm to vertical-specific local marketer G5 in the role of vice president of finance. With 20 years of executive experience, Hansen was last seen serving as executive vice president and chief financial officer for Clear One Health Plans.
Yieldex, which provides pubs with inventory and yield analytic solutions, named Andrew Nibbley CEO as cofounder Tom Shields moves to the position of chief strategy officer. Nibbley has taken on the CEO role at major multimedia companies, most recently servicing as chairman and CEO of WPP digital agency Marsteller.
Digital agency R/GA has expanded Yuri Salnikoff duties and given him the title of vice president and general manager of the Client Services department. At R/GA since 2006, Salnikoff was previously vice president and a managing partner at Agency.com.
Bruce Braun is taking on the role of senior vice president of sales and business development at NeoMedia Technologies, maker of mobile barcode scanning solutions. Previously Braun was head of sales and business development at mobile solutions company GoldSpot Media.
Marketing analytics firm MarketShare has appointed Steve Tobias senior vice president and managing director. Previously Tobias was managing director and client officer for Marketing Management Analytics.