ADOTAS – I feel like I’ve dreamt this moment so many times — come next month, Verizon subscribers will finally be able to bring home iPhones. Oh, and get this — the Verizon iPhone features personal hotspots, allowing a user to share a data connection via wifi with up to five devices (laptops, smartphones, tablets, what-have-you). Internet commentators are placing the odds high that AT&T will introduce something similar as early as this afternoon.
The only drag is that the Verizon iPhone will run on 3G network, not 4G LTE (Verizon is citing Apple’s unwillingness to make design compromises — huge shocker). Also, an iPhone 5 is likely to be introduced this summer — but can you really make Verizon subscribers wait that much longer?
Many New Yorkers like myself who curse the AT&T’s constantly clogged 3G network are giddy with thoughts of the wireless carrier crumbling in the face of a Verizon iPhone. But more important, what does this development mean for Android?
Verizon is the largest U.S. carrier, slightly edging out AT&T — the potential iPhone user base more than doubles. Analysis late last year suggested that Verizon’s Android-powered device sales could not compete with AT&T’s iPhone sales. However, comScore reported that Android smartphone subscriptions overtook iPhone subscriptions in November.
The Verizon deals means we’ll finally see iOS and Android in a true horse race — who would you put your money on? It’s a big deal from a mobile advertiser’s perspective — do you go with a multiplatform mobile campaign from an indie mobile network orGoogle-AdMob, or do you pony up the money (and possibly bend over) for an iAd campaign?