Quick Hits: Since I’ve Been Gone…
ADOTAS – So you regular Adotas readers might have noticed lovable, furry old Gavin took last week off – many thanks to my fantastic substitute, Sarah Novotny. While I was away, I received a lot of interesting news that I wanted to give some (albeit brief) coverage.
Data engine eXelate has launched its Premier Media Partnership with initial participants AdBrite, Accordant Media, Adap.TV, Collective Media, Interclick, Invite Media, Lucid Media and Media Math. Members of the partnership will have access to eXelate and third-party data through a high-quality media package that offers transparecny in regards to reach, performance and privacy certification.
Mobile rich media specialists Medialets unveiled a new logo and a redesigned website featuring a “Showcase” section of premier mobile rich media ads created by the firm.
As part of a new partnership, CBS Interactive Music Group’s national sales team (in addition to sellers representing Last.fm in the United Kingdom and Germany) will now be able to target video campaigns across ToneFuse Music’s 100+ websites.
Independent ad exchange adBrite has joined forces with video specialists BrightRoll to enable real-time bidding for video pre-roll on its display exchange.
Mobile ad network Millennial Media has launched its Window Phone 7 SDK for application developers.
e-commerce enabler ShopVisible launched the new ShopVisible Social Commerce platform, which allows consumers to research, browse and purchase retailers’ products without ever leaving Facebook.
Mobile marketing platform Augme has expanded delivery options for coupons from SmartSource.com, allowing consumers to choose which coupons they want delivered to any Internet-enabled phone, smartphone or mobile device.
Content curation expert HiveFire has launched its partner program, allowing marketing and PR professionals to incorporate content curation into client campaigns through HiveFire’s Curata.
Mobile ad network Jumptap is the proud owner of four new U.S. patents.
Asia-Pacific digital media network Komli Media — which owns Indian online and ad measurement platform VizSense and whose network boasts a reach of 45 million uniques across more than 2,000 websites, including Facebook and Bloomberg — raised $15 million in a round of funding led by Norwest Venture Partners with participation by existing investors Nexus Venture Partners and Helion Venture Partners.
Cross-platform, native app builder Appcelerator acquired Aptana, an integrated development environment for building web apps.
Student and youth travel agency StudentUniverse.com has launched StudentUniverse Media, a digital advertising and marketing agency with a focus on the college and youth markets.
Video monetizer FreeWheel has named video advertising platform AdoTube a certified partner.
Email marketing software provider Emailvision has acquired social media marketer ObjectiveMarketer.
Daily discounter Groupon has chosen Vertica Systems’ Analytics Platform to analyze subscriber behavior.
Video advertising platform Jivox introduced the ability to deliver a single video ad across the Internet, social media channels and all mobile devices.
Signature security agency Krux Digital has formed an alliance with online privacy firm PrivacyChoice to give consumers more control over how their audience data is collected and used in targeted advertising and enhanced content and commerce experiences.
Paid search management platform Marin Software has expanded into the Asia-Pacific region and partnered with Chinese search engine Baidu.
Performance-based mobile marketing network Moolah Media has expanded its offerings to Android.
Digital media workflow specialist TRAFFIQ has partnered with dynamic display firm Tumri to offer Tumri Ensemble’s data-driven dynamic display to Trading Desk users.
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