ADOTAS -Before I go to sleep, I grab the iPhone off my bedstand to check if nasty comments are being posted on Adotas.com and if I’ve received some after-hours, super-important email. Am I workaholic or is this just common behavior in the mobile business era?
Research by email and mobile marketer Knotice would suggest that I’m part of the masses — late at night and super early in the morn are the most popular times to check email via a mobile device.
According to Knotice, 27.6% of emails are opened on a mobile device between 6 a.m. and 7 a.m. and 22.7% between 10 p.m. and 11 p.m. Knotice also discovered that 20% of retailers’ emails are opened on a mobile device.
You can download the whole report here.