Mobile Email Opens Spike in Early Morn, Late Night


emailADOTAS -Before I go to sleep, I grab the iPhone off my bedstand to check if nasty comments are being posted on and if I’ve received some after-hours, super-important email. Am I workaholic or is this just common behavior in the mobile business era?

Percentage of Mobile Email Opens at Various Times of Day -- Knotice

Research by email and mobile marketer Knotice would suggest that I’m part of the masses — late at night and super early in the morn are the most popular times to check email via a mobile device.

According to Knotice, 27.6% of emails are opened on a mobile device between 6 a.m. and 7 a.m. and 22.7% between 10 p.m. and 11 p.m. Knotice also discovered that 20% of retailers’ emails are opened on a mobile device.

You can download the whole report here.


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