ADOTAS – In December Groupon turned its nose up at a $6 billion dollar offer from Google. So, according to report from mashable.com, Google will simply start a rival service. The service will be called “Google Offers” and will attempt to offer the same type of service that Groupon offers. According to the aforementioned report, “Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways.”
All this comes as the worlds largest ad broker and search provider has named co-founder Larry Page the new CEO. Connecting with smaller businesses has been a real focus for much of the online industry. Google Offers will like present a major challenge to the usual modus operandi of web-based companies because it will require having small office in a variety of cities and towns where sales people will have to leave their keys boards and make business connections with small companies far and wide.
One of mashable.com’s sources sent a fact sheet straight from the Googleplex about the company’s new group buying service. “Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email,” the fact sheet says. Launching such a service marks a serious shift in the power of the Internet to move to a more local level of service. For the first decade of it existence, the lure of online culture and commerce has been the grandiosity of the enterprise that has fascinated and driven sales (the world at your fingertips). Now, it seems, a shift is taking place to harness the communicative power of the Internet for more closely related groups, be they geographically related, socially related, or interest related.