ADOTAS – Chalk up some more momentum for the attribution express — the same week attribution and analytics firm ClearSaleing is purchased by GSI Commerce, tag management problem-solver TagMan left a Series A round of funding with $2.25 million. Leading the round was Greycroft Partners, with iNovia Capital and Cambridge Angels also giving to the cause.
TagMan, which claims to be the first tag management system and has established itself in both the U.S. and Europe, will use the investment to launch version 3 of its technology and bolster its infrastructure.
Joining TagMan’s board of directors are: Shaun Gregory, the new chairman, new media director at O2; Seth Brody, representing Greycroft, a veteran digital media executive who was previously a group vice president and general manager of Orbitz Worldwide; and John Taysom, representing Cambridge Angels, a director, founder and investor in several online companies, including Advertising.com.
Back in September — after several stiff drinks — I let TagMan CMO Chris Brinkworth weep on my shoulder as he explained that although tags and attribution are serious business, they get no attention because they’re just not sexy. Especially not as sexy as Facebook — I mean, CEO and hottie Mark Zuckerberg was named sexiest man of the year… What? He was Time’s Person of the Year? Same difference.