ADOTAS – The best way to start a new year is with your coffers full of cash. Centro, developer of automated digital media buying software transis, closed a Series A round of financing with $22.5 million from FTV Capital.
Centro plans to use the funs to enhance the Transis software as well as significantly expand its sales force targeting mid-tier advertisers and agencies. Eric Byunn, a partner at FTV Capital, has joined the company’s board of directors.
Transis, which Centro released in March last year, streamlines display media buying across 10,000 national local sites through a single dashboard. The software has been adopted by more than 50 agencies. Check out our story on the launch as well as a video interview with Centro CEO and founder Shawn Riegsecker.