ADOTAS – Apparently giving consumers the ability to keep ads gives investors trouble keeping their wallets closed. Just before its consumer rollout this quarter, AdKeeper raised $35 million in Series B funding.
Founded by About.com mastermind Scott Kurnit, AdKeeper allows consumers to “save” display and rich media ads for later viewing within a customizable “Keeper.” The “Keep” button code can be embedded within an ad during production. The company launched from stealth mode in October 2010.
Oak Investment Partners led the round, joining existing investors DCM, True Ventures, Spark Capital and First Round Capital. Fred Harman — managing partner of Oak Investment Partners who is also on the boards of Huffington Post, Demand Media and Federated Media — was given a seat on the AdKeeper board of directors.
“We believe AdKeeper’s solution for keeping ads will be an important and welcome addition to the Internet ecosystem,” he said. “By giving consumers a simple way to transform one of their most common offline practices into an online experience, AdKeeper will fulfill a need that has long been overlooked.”