Facebook Set to Steal Yahoo’s Display Revenue Crown
ADOTAS – There’s no longer sunny days at Yahoo, just partly cloudy ones. While Yahoo’s fourth-quarter earnings doubled from the year before — $312 million in 4Q2010 vs. $153 million in 4Q2009 – net revenue still dropped by 4%. Oh yeah, Y is going to lay off some more people as well — apparently December’s grand staff purge wasn’t enough.
Alas, it looks like a new storm is on the horizon as comScore reported that Facebook showed about one out of every four display ads on the Internet during third quarter 2010. Yahoo delivered 141 billion display ads in the third quarter, 11% share and less than half of Facebook’s 297 billion.
Facebook overtook display king Yahoo in number of impressions back in the first quarter of 2010, but ol’ Y still leads in display revenue, as a great deal of Facebook display ads cost less than dirt.
However, Yahoo reported its display revenue for 2010 was $1.89 billion. Facebook’s ad revenue was $1.86 billion, the majority of which is from display ads. (A slice of that also comes from Facebook Credits, which will increase substantially this year as Facebook has dubbed them the only virtual currency allowed on the social network.)
eMarketer is pegging Facebook’s revenue to grow to $4 billion in 2011, which means that unless Yahoo has some kind of miraculous resurrection, the social network will soon be champion of display in terms of impressions and revenue. Zuck and crew may have already stolen Yahoo’s crown…
Oh yeah, whatever happened to that Google company? Didn’t those guys want to dominate the display space? Well, comScore says Google showed 35 billion impressions for a 2.7% share of display in the third quarter of 2010. Um…
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier”
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV
- Two Reports: Photo/Video Is the Fastest-Growing App Category
- Facebook’s IPO: You Knew It Was Coming
- Infographic: The Evolution of Marketing Automation
-
Loading ...
Latest News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
Features
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
- Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
- What Does the Ideal Publisher Look Like? May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- Afternoon Announcements: Seven Essential Email Marketing Tips, How Engagement Can Measure Customer Sentiment & Lessons in Content Strategy From Children's Books | Duncan/Day Advertising: [...] How Much is a Facebook Follower Worth? [Ragan's] How Engagement Can Measure Sentiment &
- Infographic: The ROI of Tag Management - topspur.info | topspur.info: [...] Adotas Posts Related to Infographic: The ROI of Tag ManagementVelti “State of Mobile Advertising”
- cleceOwemazomre2: Asortyment uzupełnia Outcast przestrzenna rozrywka przygodowa tudzież klisza Pięknie Speedway. Już na godzinę zanim wschodem
- Kelly Thompson: Ad Server Solutions provides ad network, ad exchange, ad server so you can run, launch
