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Canned Banners Cuts Out The Display Middle Men

Written on
Jan 18, 2011 
Author
Sarah Novotny  |


ADOTAS – Today, a young startup named Canned Banners left beta. They launched in January of 2010 and provide a fast and easy online display ad creation tool for small and medium sized businesses (SMBs). The firm is working to make its technology an integral part of the online ad buying process for SMBs. Canned Banners plans on doing this by pursuing new partnerships with ad networks, publishers and SMB solution providers.

The template Canned Banners has created makes display ad design a simple do-it yourself process. Users customize their banner ads with photos and texts, selecting options such as fonts and color schemes. This cuts out the extra expense of working with designers and agencies.

Canned Banners’ ad builder is also beneficial for online ad networks and publishers in increasing display ad sales to SMBs. The company currently partners with ad networks AdRoll, Digital Throttle, and ReTargeter.

Myles Younger, head of marketing and business development at Canned Banners stated, “The last few years have seen major advances in online display advertising, but small businesses are mostly being left on the sidelines. First of all, small business owners have few choices when it comes to creating ads – most of the options are some mixture of crappy, complicated, overpriced, or slow. We [Canned Banners] make it simple, fast, and affordable to create great-looking ads. But creation isn’t the only barrier for SMBs – a lot of ad inventory is still tied to exchanges and networks that only larger brand advertisers can access, afford, or even comprehend. We want to expand our network of partners and keep improving our technology so that we can help fill in the gaps.”

Among the enhancements Canned Banners is planning, the company is looking at third-party APIs to power new ad creation apps, widgets, and features.





Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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