BlueKai Enhances Data Management Platform With TrackSimple Acquisition

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skipping_smallADOTAS – “We’ve designed the BlueKai platform to make data utilization as easy as plugging into a socket and getting electricity,” claims BlueKai CEO Omar Tawokol in the company’s announcement about its acquisition of Seattle-based data analytics firm TrackSimple.

By integrating TrackSimple’s reporting, analysis and prediction services into its data management platform, BlueKai will offer customers closed loop feedback for audience segmentation through a single dashboard that illustrates campaign performance across all digital channels. BlueKai promises that it is the most comprehensive data management platform for marketer’s and agencies first-party audience data.

In addition, BlueKai has also introduced Audience Discovery Reports, which offer insights into audience data and buying recommendations to improve reach. ADRs allow clients to build audience segments and then view all data attributes tied to that segment from every available data source.

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