Twitter Gets Massive Funding as U.S. Growth Stalls
ADOTAS – For a while Twitter has been breaking potential acquirers’ hearts while charming numerous venture suitors. Kleiner Perkins Caulfield Byers (KPCB) presented the best offer (and beat out the Russian investors at DST Global), leading the microblogger’s latest $200 million round of funding.
Former DoubleClick CEO David Rosenblatt and Flipboard CEO Mick McCue hopped onto the Twitter board. All existing investors joined in except for Union Square Ventures, which also sat out last round — fund size restrictions would seem to be the reason, but managing partner Fred Wilson has been very vocal in his concern that many venture-backed companies are becoming way over-valued. The $200 million cash injection places Twitter’s valuation at $3.7 billion.
As Business Insider notes, a potential acquirer (cough, Google) would probably need to pony up at least $8 billion to get consideration. Cofounder Biz Stone recently said the company wouldn’t sell for even $5 billion, but he didn’t mention $8 billion. Anyway, Google could pull it off since it didn’t waste $6 billion on Groupon… yet.
But the funding news comes after numerous reports about the microbloggers’ stalled U.S. growth. A Pew Research Center report found that only 8% of Internet-using adults in the U.S. have Twitter accounts — which means that of Twitter’s 65 million accounts, only 15 million are actual users. Also, a lot of those users don’t actually interact, just blindly post — and you thought narcissism reached new heights on Facebook.
TechCrunch’s Erick Schoenfeld also notes that Twitter’s U.S. growth is slowing down — comScoore shows U.S. uniques in November were at 24 million, down from 25.1 million the prior month. While U.S. uniques are about a quarter higher than the year before, the last month of growth was in July. To give it some perspective, Facebook had 152 million and LinkenIn had 28.5 million U.S. uniques in November.
Twitter is still making growth waves outside the U.S., with 104.6 million global uniques in October, a nearly 80% hike from the year before. Also, the September redesign seems to be going over well with U.S. users as page views are up 23% annually and time spent on the site has increased nearly 50%.
On the Twitter blog, CEO Dick Costolo notes that in the last year the social network has added 100 million new registered accounts and users have sent 25 billion Tweets. Twitter’s staff has jumped from 130 to 350, and the company has introduced numerous monetization products.
But is it really worth $3.7 billion? You tell me.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier”
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV
- Two Reports: Photo/Video Is the Fastest-Growing App Category
- Facebook’s IPO: You Knew It Was Coming
- Infographic: The Evolution of Marketing Automation
-
Loading ...
Latest News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
Features
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
- Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
- What Does the Ideal Publisher Look Like? May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- Afternoon Announcements: Seven Essential Email Marketing Tips, How Engagement Can Measure Customer Sentiment & Lessons in Content Strategy From Children's Books | Duncan/Day Advertising: [...] How Much is a Facebook Follower Worth? [Ragan's] How Engagement Can Measure Sentiment &
- Infographic: The ROI of Tag Management - topspur.info | topspur.info: [...] Adotas Posts Related to Infographic: The ROI of Tag ManagementVelti “State of Mobile Advertising”
- cleceOwemazomre2: Asortyment uzupełnia Outcast przestrzenna rozrywka przygodowa tudzież klisza Pięknie Speedway. Już na godzinę zanim wschodem
- Kelly Thompson: Ad Server Solutions provides ad network, ad exchange, ad server so you can run, launch