ADOTAS – The holidays may be when many companies slow down and start daydreaming about fruitcakes and sugarplums, but TRAFFIQ has got business on its mind. The agency workflow tool has partnered with B2B targeting platform Bizo and its database of 85 million businesspeople worldwide.
In effect, advertisers on TRAFFIQ will be able to reach 80% of the U.S. business population, and use the firm’s Attribute Matching Engine to discern the most relevant business audience segments and publishers. Also, Bizo’s business demographic (“bizographic”) targeting data will be incorporated into TRAFFIQ’s recently launched Trading Desk, allowing advertisers target business-specific audience segments in real time.
Bizo was recently one of the launch partners of Better Advertising’s Open Data Partnership, and its CEO Russell Glass, a frequent Adotas contributer, just released his industry trends for 2011, with attribution issues topping the list.