ADOTAS – While some search marketers are wading into display waters, display technology firms are also expanding into the SEM game. A month after launching a trading desk for both guaranteed display and real-time audience buying, TRAFFIQ has introduced its Search Desk, which will allow clients to manage their display and paid search campaign from a single platform. The full integrated platform will be available next year.
But that’s just the start, according to CEO Nick Pahade: “[W]e want to go beyond that, giving agencies the ability to see how both types of marketing are intertwined. The more data they have, the more easily marketers can deploy their budgets to achieve maximum ROAS.”
TRAFFIQ’s will offer search capabilities across major search engines and the ability to employ algorithms for automated bidding. The analytic and reporting capabilities will include quality score data, impression share, minimum first-page bid pricing, full search queries and metrics regarding share-of-voice and click variances.