ADOTAS – Who said in-store advertising is just for physical locations? Ad technology firms like Win Buyer, DiJiPOP and RichRelevance are enabling brands to advertise directly on online retailer pages — big kids like Overstock.com and Target.com have already signed up.
RichRelevance — the brainchild of CEO David Selinger, who is credited with creating Amazon.com’s personalization and recommendation engine — is introducing enRICH for Brands, which offer targeted rich media ads (with anything from video tutorials, testimonials, and couponing to trials and reviews) integrated within retailers’ product recommendations.
Built on the enRICH personalization platform, which offers targeting based on a retailer’s data combined with RichRelevance’s personalization technology the empowers 350 million daily product recommendations, advertisers have both contextual (category) and geo-location placement options. The ads includes advanced rich media metrics such as video completion rate and the amount of a video viewed.