MVR’s Video Monetization Comes to America


video_smallADOTAS – According to a study by myvideorights (MVR), which specializes in managing and monetizing professional online video, there’s $5.8 billion in annual market potential for professional U.S. online video content owners that haven’t monetized their offerings with advertising — talk about about gold in thar hills.

Hence why MVR, which was founded in London in 2007 and manages digital video rights for BBC Worldwide among others, is bringing its gold mining tools to the U.S. shores. The new U.S. operations will be helmed by Ron Schneier, former executive vice president of A&E Television, the company that brought you cable channels A&E and The History Channel; reality show “Dog the Bounty Hunter”; and endless reruns of “Law & Order.”

“With accelerating consumption of quality online video content, the timing is perfect for MVR to land on the shores of the U.S.,” said MVR UK CEO Ashley MacKenzie. “Ron’s immense experience in the U.S. media industry makes him the perfect appointment to drive our new offering. He is a great addition to the MVR leadership team and we’re confident that he’ll replicate the company’s success in the UK.”

MVR currently drives 125 million views per month across its catalog of professional video content.


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