ADOTAS – As search marketers increasingly are crossing over into the world of display, Magnetic thought why not make buying that kind of media as simple as the SEM process?
The search retargeter’s new self-service platform allows search marketers to find search intent data through display targeting, as well as create text ads, upload keywords and buy PPC display ads. Search marketers use Magnetic’s keyword generation and expansion tools and match types to then target upper funnel keywords at a lower PPC pricepoint.
Through its keyword marketplace, Magnetic facilitates the use of search intent data by demand side players and ad networks for display targeting. Recently the company hooked up with dynamic display firm Tumri to power a dynamic retargeting solution.