Got Funds? NeoEdge Scores $3 Million
ADOTAS – Social gaming has become so hot that e-retailers are using Facebook Credits as purchase incentives. While virtual goods aims for the $2 billion revenue mark in 2011, there’s a still a lot of potential for in-game advertising, something MMV Financial hopes to capitalize with a $3 million growth capital investment in NeoEdge.
Led by industry veterans from EA and Pogo, the social gaming advertiser currently serves more than 100 million video ads a month in casual and social and has strategic partnerships with Yahoo Games, iWin and Red Atom’s Bar Society on Facebook.
NeoEdge will use the funding to expand its national sales team and build additional unique ad products and and monetization services for developers. Other investors in the firm include Vanedge Captial and Jefferson Partners.
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