ADTOAS – Meeting at the intersection of bustling media narratives on venture capital spending gone wild and online data privacy, data technology firm Lotame Solutions received $11 million dollars from a Series C round of funding led by Emergence Capital.
Also the leader of Lotame’s previous $13 million round of investment, Emergence was joined by existing investors Hillcrest, Battery Ventures and Pinnacle Ventures. In addition, Lotame secured a line of growth capital funding from Pinnacle. Lotame has received $34 million in funding.
The latest round of funds will primarily go toward building a Platform Sales Group that will assist publishers in selling audience data beyond their own sites. Bolstering this effort are two new hire: Bruce Budkofsky, vice president of sales, and Andrew Bradway. Budkofky previously held the position of sales director for Comcast Interactive while Bradway was senior sales leader at MetaCafe. Lotame CMO Eric Porres is also transferring to the new department to serve as vice president of business development.
One of several companies singled out by The Wall Street Journal’s headache-inducing “What They Know” series on online data collection, Lotame is also a launch partner of the Open Data Partnership by the Better Advertising Project, alongside 33Across, Bizo, BlueKai, Demdex, eXelate, SafeCount and Turn.