Facebook 2010 Revenue Approaching $2 Billion


facebook_small.jpgADOTAS – When CEO Mark Zuckerberg was named Time magazine’s “Person of the Year,” I saw a few Internet commentators asking, “Wasn’t 2009 really the year of Facebook?” Though growth has been persistent this year, the year prior is when the user base exploded and rival MySpace got left in the dust. Facebook simply held onto the dominant social network spot in 2010.

But then you have to look at the money, as 2010 revenue estimates keep going up, up, up. Anonymous sources “familiar with the matter” told Bloomberg that Facebook’s revenue will near $2 billion in 2010, more than doubling the previous year, where revenue was estimated at $800 million. Earlier this year, the revenue estimate was floating between $1.2 billion and $1.5 billion.

Earlier this year, Facebook surpassed Yahoo in display impressions served (though its CPMs are much lower) with a 16.2% share compared to Yahoo’s 12.1%. While Yahoo still has a 16.2% share of all display dollars, Facebook is now at 9.4%, followed by Googly at 6.7%.

Private company stock exchange SecondMarket recently valued the social network at $41 billion, compared to a $33 billion valuation by the Financial Times in December. The latest Facebook valuation led it past eBay (valued at $39.3 billion) to become the third largest U.S. Internet business following Amazon ($74.4 billion) and Google ($192.9 billion).


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