Display Is Complicated, Man


networkADOTAS – AdExchanger just got its hands on the latest map of the display ecosystem from Terence Kawaja and if you thought the old one (released two months ago) made your eyes hurt, I suggest you blow this one up real big and view from a distance — possibly a mile or more.

Apparently there are 245 logos on that bad boy, but I’ve got admit the network space in particular looks thin on names. Although the space seems more crowded than ever, consolidation is real — Kawaja notes that 24 companies have been acquired in the last year and a half. Acquired companies are marked with a red dotted box.


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