ADOTAS – So long, Wireless — fare thee well and thanks for all the memories. To better represent its multi-platform strategy, Crisp Wireless is switching it’s brand name to Crisp Media — note the new URL as well.
You see, the tech firm’s rich media ad platform isn’t just fenced off to mobile apps and browsers — the company can deliver campaigns across the web and will soon reach Internet-connected televisions.
“In 2011, we will see the full integration of mobile into digital advertising strategies as agencies and publishers prepare to execute ad buys across multiple properties, devices, and platforms,” said Boris Fridman, CEO of Crisp Media. “We are breaking down these silos and removing obstacles to enable the industry to move forward — with HTML5-based rich media ad formats; multi-platform, open ad delivery; and unified engagement metrics. It is a no-brainer that our name should reflect our mission to deliver rich, interactive ads to all media.”
Crisp recently contributed the ad implementation specifications to the ORMMA (Open Rich Mobile Media Advertising) initative, an effort to create cross-platform mobile rich media standards for in-app advertising.