YuMe Dives Into Mobile Video

Written on
Nov 11, 2010 
Gavin Dunaway  |

mobiletv.jpgADOTAS – Furthering its end-to-end video ad solution via a mobile component, video technology platform YuMe has released software developer kits for the iPhone, iPad and iPod Touch as well as two new mobile units.

The SDKs allow mobile publishers and app developers to employ the ACE for Publishers platform of ad operation tools. These users will be able to tap multiple video ad networks as well as YuMe’s network of more than 600 publishers.

The new Mobile Billboard unit employs a full-screen banner or rich media ad prior to the requested video content and allows viewers connect with social networking and e-commerce brand destination sites. The Mobile Connect ad unit is a full-screen video with “Tap to Action” icons overlaid that allow easy access to social networking or brand-sponsored sites. YuMe promises that both units deliver impressive engagement metrics that can be used in optimization.

“The ever-growing and diverse audience of millions of iOS users presents both advertisers and publishers with incredible opportunities,” said Jayant Kadambi, president and cofounder of YuMe. “These new ad formats along with ACE, allow publishers to serve ads that are customized to the experience of viewing video directly in mobile apps—the most widely adopted method for consuming content on iOS devices. Meanwhile, advertisers get unprecedented brand exposure and audience engagement only achievable in a full-screen mobile video experience, while preserving the sanctity of their existing campaign creative.”

Gavin Dunaway is Editor, U.S. at AdMonsters, a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake.

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