Right Media Boosts Transparency With Audience Sharing
ADOTAS – With the dual goals of making audience-buying more efficient and increasing the relevance of ads for users, Yahoo Right Media unveiled its Audience Sharing feature at the Right Media Forum yesterday, with a particular focus on segment transparency to benefit both buyers and sellers.
Ad exchange audience sellers, who will be able to access the Audience Sharing feature through the Audience tab on the Right Media platform, will have more control over their segments and benefit from increased transparency, which will in turn allow buyers to see the potential size of a segment before purchasing.
In addition, buyers will be able to target audiences from multiple sellers, with Right Media accounting for overlap and attributing data to where it appeared most recently. Segment owners will have Audience Sharing tools integrated into their experience.
Yahoo also announced that the Right Media Exchange will be able to support the IAB and NAI’s “CLEAR Ad Notice” for consumers opting out of behavioral targeting. If a consumer opts out of having data collected by an exchange member, his or her information will not be included in Audience Sharing.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
- Six Mistakes You’re Making with Landing Pages
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game
- Upcoming Event and Conference Calendar
Spotlight
An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...
Latest News
- Six Mistakes You’re Making with Landing Pages May 22nd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership May 22nd 2013 ADOTAS – Yesterday, just prior to Microsoft’s press conference introducing [...] more »
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013 ADOTAS — The potential of mobile advertising is huge. And [...] more »
- Upcoming Event and Conference Calendar May 22nd 2013 ADOTAS – Here’s a snapshot of upcoming industry events. Further [...] more »
- From the Twitterverse: Gamers Hate On Xbox One May 21st 2013 ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment [...] more »
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »
Features
- Six Mistakes You’re Making with Landing Pages May 22nd 2013
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
-
Loading ...
Reader Favorites
Classifieds
- Client Relationship Manager
- Print and Web Manager
- SEO Marketing PPC Specialist
- Marketing Summer Internship at Clean-Tech Educatio
- Service Line Manager - Digital Media
Recent Comments
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] The live video post was the third most read article of the day, followed
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] most popular article of the day was our live #XboxReveal Twitter feed, which ran
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] live video post was the third most read article of the day, followed by
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] prior to Microsoft’s press conference introducing the Xbox One, we posted the results of
