ADOTAS – The kids at AdGent 007 took a look in the mirror and decided it was time for a change. The company is rebranding as AdGent Digital and announced a bold new mission: develop and execute white-label, ad-supported social media platforms for both advertisers and premium publishers.
Check out this hot new logo:
That’s on fire, baby!
AdGent, which claims to deliver more refined and sophisticated audiences thought its DSP, is the purveyor of America’s Video Ad Network (because in Soviet Russia, ad network videos you!) and provides full-screen video player for pre-stitial ads when a user clicks through.
In addition, the company offers social media tools such as Tweetology, a Twitter curator widget with the filtering and management tools of a content management system, and the Skinny, which allows pubs and bloggers to include their latest Twitter updates without taking up too much screen real estate.