ADOTAS – As TPMDM’s Mike Flanagan discussed yesterday, social media monitoring has become a quintessential tool for retailers, especially during the holiday season. UniversalBusinessListings.org (UBL.org), a service from Name Dynamics, is the latest to jump in the social monitoring fray with LocationMonitor.com, which offers that as well as determining the presence of business listings on search platforms.
While “The Social Hub” records photos, tweets, and company mentions on various social networks, “The Buzz” is a sentiment analysis tool for shared online opinions. LocationMonitor.com’s dashboard gives a comprehensive glance of web presence and reputation, in addition to tracking down inaccurate listings that need to be updated and the distribution of ratings and popularity trends.
LocationMonitor.com offers fast analysis through tabs such as Visibility, Reviews, Mentions and Competitors; the latter tab offers a comparison of rival companies’ online reputation and mentions. The service is available through UBL or separately.