ADOTAS – Silos are for missiles, not online marketing — so why do advertisers use separate technologies to follow their search, display and other online efforts? A centralized solution would make more sense, according to performance marketing company — one that tracked display initiatives right alongside paid search, SEO and social media campaigns and gave a representative attribution to each.
Built on the company’s search optimization and media attribution platforms, SearchIgnite has launched a new display platform that enables advertisers to track, optimize and accurately attribute more than 90% of their media inventory. The centralized technology monitors complete campaign initiatives to provide a more holitistic attribution picture.
“Media planners working with display today want to take advantage of the optimization efficiencies gained from innovations first pioneered by search marketers” said Roger Barnette, CEO of SearchIgnite. “Advances in display such as real-time bidding and attribution allow advertisers to stay competitive and achieve maximum ROI. Our expanded platform harnesses these advancements to deliver better return and a more holistic view of media performance so marketers can easily see how and where to allocate their media dollars.”