Promoted Tweets Swim the Twitter Stream


twitter_smallADOTAS – might have beaten Twitter to the punch in setting up “AdSense for the Twitter Stream,” as CEO Arnie Gullov-Singh describes the micro-endorsement ad network for the Twitter stream, but the micro-blogging kids are catching up in the revenue game. Through the HootSuite social media dashboard, Twitter is bringing Promoted Tweets from search to the user stream.

As with the rest of its revenue efforts, this is a time of experimentation for Twitter and not all HootSuite users will see Promoted Tweets. Since the Tweets appear via relevance, they’ll show up at different points in user timelines. Twitter hopes to soon broaden to other Twitter and social media readers such as Seesmic and TweetDeeck, but not till Twitter is convinced it’s delivering an optimal user experience.

“As we have done since the beginning of our Promoted product efforts, Twitter is taking a deliberate and thoughtful approach to this test,” according to the Twitter blog.We’re carefully looking at how Twitter users react to and engage with Promoted Tweets in the timeline. We want to display Promoted Tweets in a way that’s both useful and authentic to the Twitter experience.”

The blog also claimed that users engage with Promoted Products on Twitter at higher rates than other “typical” forms of online advertising… I put a query in to see if there were some actual stats — Promoted Tweet were introduced in April, so there should be six months worth of data.


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