ADOTAS – The name may have changed, but the party remains the same — ninth annual MediaMind Rich Media Awards (formerly known as the Eyeblaster awards) celebrated the best rich media campaigns of 2010 in an ad:tech closeout full of dancing, blinking drinks and neon glow sticks.
The 2010 Judge’s Award Winner for North America was Future US’s page-disintegration ad for Ubisoft’s “Rabbids Go Home” video game and the International award went to Digitas and OMD for the Nissan Qashgai 3-D page takeover. The 2010 People’s Choice Awards for North America went to Thnkjam UK and Moxie Interactive for the “Avatar” DVD release while the International winner was the “Despicable Me” YouTube takeover created by Feref UK and MediacomUK.
I chatted up some of MediaMind’s top brass — CEO and cofounder Gal Triffon, Director of Business Development Ross McNab, and Global Director of Media Innovation Dean Donaldson, who fancied himself the evening’s emcee. Of course they had a lot to talk about — the last six months for MediaMind have witnessed an IPO a major rebranding and the launch of version 2.0 of its end-to-end digital advertising platform.
I also ran into kids from YuMe, TagMan, JumpTap, Triggit and Mobile Marketer — it was a helluva gathering, as my hangover will testify…