ADOTAS – Somebody in my LinkedIn network recommended AT&T — obviously he doesn’t live in NYC or use an iPhone. ZING!
LinkedIn has introduced its answer to the Facebook fan page, the Company Page, a marketing tool that aims to use the recommendations of professionals for viral advertising within the business-focused social network. AT&T, Dell and Microsoft are among the 40 companies to join in the launch, but LinkedIn promises a rollout to all companies and small businesses during this week.
In addition to a company overview, company pages include product listings (featured by audience), informative videos and online promotions. Also, the Career tab allows companies to spotlight high-performing employees. The top right-hand corner displays the number of followers a company has, followed by number of products and services offered and recommendations (totals and those in your network). Finally, LinkedIn offers companies targeted advertising capabilities on their pages.
“Company Pages take product and service recommendations to another level, allowing professionals to benefit from the considered perspectives of those whom they trust and relate to the most – the people they know,” said LinkedIn CEO Jeff Weiner. “By displaying their strongest recommendations to prospective customers and employees on LinkedIn, businesses can use Company Pages to accelerate growth and trust in their brands.”