ADOTAS – It’s looking to be a mighty mobile holiday season since there are more smartphones than ever roaming the U.S. In a recent survey, JiWire found that nearly 90% of smartphone consumers plan to use location-based mobile apps and services during the next few weeks of holiday madness.
Mobile coupons are likely to quite enticing to holiday shoppers on the go — 49% were willing to check in on a mobile app, with 29% interested in finding deals. Twenty-one percent of those surveyed reported redeeming a mobile coupon in the last 90 days while 30% were willing to travel more than five miles to use a mobile coupon.
However, 61% of those surveyed said the most valuable feature of location-based services was the store locator — how quaint! More advanced shoppers said they would use apps to look up inventory at various locations (33%) and research products (36%).