IAB Reports Bestest Quarter Ever for Online Ad Revenue
ADOTAS – As 2009, the year of struggling, slinks even further into the distance, the Interactive Advertising Bureau, in association with PricewaterhouseCoopers US, reports U.S. online ad revenue for third quarter 2010 was $6.4 billion, a 17% hike over the year before. Even more impressive, it’s a record-breaking quarter, as the previous bar was set at $6.3 billion during fourth quarter 2009.
Unfortunately, the actual report doesn’t appear to be available at the moment — I’d really like to how much display has recovered and if video is still rapidly improving. That was the case last month when the IAB and PwC US reported that first half 2010 ad revenue was up 11.3% year over year and projected full-year revenue of $23.4 billion, which would break another record.
You know, we’re in the fourth quarter now, when ad revenue slopes up thanks to the holiday season — I think we can all expect record-breaking fourth quarter. The hardships of 2009 seem like they were so long ago.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier”
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV
- Two Reports: Photo/Video Is the Fastest-Growing App Category
- Facebook’s IPO: You Knew It Was Coming
- Infographic: The Evolution of Marketing Automation
-
Loading ...
Latest News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
Features
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
- Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
- What Does the Ideal Publisher Look Like? May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- Afternoon Announcements: Seven Essential Email Marketing Tips, How Engagement Can Measure Customer Sentiment & Lessons in Content Strategy From Children's Books | Duncan/Day Advertising: [...] How Much is a Facebook Follower Worth? [Ragan's] How Engagement Can Measure Sentiment &
- Infographic: The ROI of Tag Management - topspur.info | topspur.info: [...] Adotas Posts Related to Infographic: The ROI of Tag ManagementVelti “State of Mobile Advertising”
- cleceOwemazomre2: Asortyment uzupełnia Outcast przestrzenna rozrywka przygodowa tudzież klisza Pięknie Speedway. Już na godzinę zanim wschodem
- Kelly Thompson: Ad Server Solutions provides ad network, ad exchange, ad server so you can run, launch
