ADOTAS – While a lot of the “OMG! Ads are stalking me!” media coverage of retargeting (technology to target ads with personalized creative at departed site viewers) has died down, excitement over the strong-performing technology has not. European retargeting specialist myThings just left its third round of funding with $6 million, kindly donated by some big names.
Leading the investment charge was Deutsche Telekom’s venture arm, T-Venture, with additional participation of Accel Partners, Carmel Ventures, Dot Corp and GP Bullhound. Benny Arbel, CEO and founder of myThings, said the funding would go toward building up sales, marketing and R&D operations throughout Europe.
myThings, which works on a cost per acquisition basis compared to Criteo’s CPC model, boasts conversion rate increases of more than 500% in its online retail marketing campaigns.