ADOTAS – It must be hard to keep down to Earth when your publisher-friendly online video platform launches right as you closed a $3.2 million series A round of funding. As it publicly introduced its online video marketplace, RealGravity also announced it had closed an investment round led by Kohlberg Venture with participation from Transmedia Capital, Peter Boboff of Kicklabs and RealGravity cofounders Luke McDonough and Sid Conklin.
RealGravity gives pubs access to more than 500,000 videos, free video publishing tools and the ability to create custom players on as many sites as they like. The company promises publishers cost savings of 50% to 80% in online video support costs.
An ad exchange optimizes remnant inventory, and RealGravity charges a flat-rate CPM-based transaction fee when publishers sell ads or access a piece of content.
“Over the past five years, online video has become a mainstream medium. However, the tools to manage and syndicate video have remained clunky and expensive,“ said CEO McDonough. “We believe that the success of an online video business lies in the power of content syndication, and the elimination of the upfront cost and risk of building a video site.”