ADOTAS – You just can’t stop the pay-per-call revolution — call performance marketer RingRevenue brought its funding total to $7.5 million by closing a $4 million round led by GRP Partners and Rincon Venture Partners
The comany, which also reported that third-quarter call-volume was up 500% compared to the first quarter, plans to use the investor to bolster its current technology as well as rapidly build its customer development and support teams and launch outside the U.S.
“Advertising is changing, and performance marketing is where it’s headed. Advertisers want to buy customers, not ads.” said Jason Spievak, CEO of RingRevenue. He added that calls convert at rates between 30% and 50%, while average order value tended to be twice as high versus online sales.